-

Marketing & Communications Trends to Watch in 2026: Insights for Kenyan Businesses
As we begin 2026, the marketing and communications landscape continues to evolve at a rapid
-

Sales vs. Marketing: Distinct Roles, Unified Outcomes
Marketing lays the groundwork. It shapes awareness, perception, and demand. It includes market research, branding,
-

Empowered Women, Empowering Industries: Marketing, Communications, and Technology
As we celebrate International Women’s Day 2025, we recognize and honor the extraordinary women driving
-

Understanding Content Strategy, Content Plan, and Content Calendar
Creating compelling content is essential for businesses that want to capture their audience’s attention and
-

Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent
-

Common mistakes that start-ups make
Start-ups often face numerous challenges, and making mistakes is part of the learning process. However,
-

Mental Health Awareness In Entrepreneurship
Mental health awareness in entrepreneurship is crucial due to the distinctive challenges and pressures entrepreneurs






